Data and analytics · Consumer products
One view of over half a billion dollars in technology investment, live in ten weeks.
At a glance
From hundreds of report visuals to one view leadership acts on.
$500M+
Approved investment tracked against actual spend.
Hundreds
Of technology investments in one executive view.
100+
Data gaps found, each logged with its cause and a fix.
The challenge
Hundreds of charts. No answers.
A Fortune 500 consumer goods company manages several hundred technology investments, worth over half a billion dollars, across business units and regions. Its inherited reports ran to hundreds of visuals over a dozen pages and still could not answer the questions leadership kept asking, and incomplete source data undermined trust in the numbers.
- Which decisions are open, and who owns them?
- How does spend compare with what was approved?
- Which teams are over capacity?
- Are investments delivering the value committed?
Our approach
Questions before charts.
The client arrived with a list of reports to rebuild. BroadPoint started instead with who would use each dashboard and what they had to decide.
- Audience, decisions and a 30 second test defined for every dashboard, with 33 leadership questions for demand management alone
- Every visual traced to a business question and its source data
- A recommended design for every KPI, which the client confirmed or changed
- A design in two weeks, which the sponsor took to her leadership team before build began
- Design signed off before build, with data questions resolved with the client’s data owner as they arose
- Hundreds of visuals replaced by four executive dashboards on the client’s own data models, live in ten weeks
The impact
What leadership could not see is now on one page.
- Health, spend, capacity, decisions and demand in one executive view
- Every figure drills to the records behind it
- More than 100 data gaps made visible for the first time, each logged with its cause and a fix
- A roadmap to better data the client owns
- Dashboards run by the client’s analytics team, with a user guide built into each
What made the difference
Lessons that apply beyond this engagement.
- Ask what leaders need to decide before designing a single chart.
- Recommend, then let the client decide.
- Missing data in plain sight is missing data that gets fixed.
Selected clients
